Marketing Daily
Wednesday, February 25, 2009
  • Ford Banks On Consumer Input With Fiesta Effort

    Calling Ford's "Fiesta Movement" program a pre-launch is an understatement. The car--a hit in Europe--doesn't show up in U.S. showrooms until a full year … Read the whole story

  • Who's Driving A Motorcycle?

    These are the Top 10 DMAs in which live adults who currently drive a motorcycle: 1 Zanesville, Ohio 2 Wausau/ Rhinelander, Wis. 3 Mankato, … Read the whole story

  • Is Fear Killing Your Brand?

    Don't let hype about the economy blow your brand off course. If you find that the heart rate of your culture is palpitating, do … Read the whole story

  • NSF Uses Little Guys To Ratchet Up Awareness

    "One thing we needed to do was humanize the company," Tim Gillingham, a group creative director at Olson, the agency that created the campaign, … Read the whole story

  • Heinz Profits Up 11%; Marketing Spending Down

    Sales declines in Ore-Ida frozen potatoes and Smart Ones and Boston Market frozen entrees were partially offset by growth in Heinz Ketchup and Classico … Read the whole story

  • It Takes All Kinds Of Retailers To Post A Loss

    Offering further proof that this is an equal-opportunity recession, high-end retailer Nordstrom, middle-of-the-road Macy's, discounter Target, and big-boxer Home Depot all turned in quarterly … Read the whole story

  • Tesco: Did Fresh & Easy Err On Brand Positioning?

    Since launching its first Fresh & Easy in November 2007, there have been seismic changes in U.S. food-buying behavior, as more consumers--squeezed by rising … Read the whole story

  • Micros Horning In On Majors' Market Share

    Paul Gatza, director of the Brewers Association, says the majority of share for craft is coming from imports--"particularly where people would, in years past, … Read the whole story

  • LifeLock Uses 'Celebrity Apprentice' To Rev Marketing

    Mark Burnett's "The Apprentice" got a shot in the arm last season and delivered higher ratings to NBC. The catch--the inclusion of celebrities under … Read the whole story