AUTOMOTIVE
by Karl Greenberg
The less tangible benefit for both dealership and the automaker is dealership and brand loyalty, and more customers. Not only do customers feel better … Read the whole story
FOOD
by Karlene Lukovitz
In pet products, price increases on both food and snacks depressed overall volume slightly (losses were offset by volume gains in Kibbles 'n Bits … Read the whole story
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These are the Top 10 DMAs in which live adults who have purchased a watch in the last 12 months: 1 Laredo, Texas 2 … Read the whole story
COMMENTARY
by Lisa Collings
Relevance becomes extremely important as consumption shrinks and consumers become more reflective in all aspects of their lives, especially shopping. Here are some thoughts … Read the whole story
PHARMA
by Aaron Baar
Despite the decreased spending and greater interest in generics, convenience is still the main factor when it comes to filling prescriptions, Kurt Salmon Associates' … Read the whole story
STRATEGY
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The campaign's direction was dictated by a desire to reach a younger demo than might see traditional advertising. "They are the ones that are … Read the whole story
RETAIL
by Karl Greenberg
The company is aiming to woo cash-conscious consumers -- who still crave premium java -- away from higher-priced brands with a trio of new … Read the whole story
FOOD
by Karlene Lukovitz
However, the temporary effects of the peanut-recall scenario aside, the growing popularity of sandwiches is among the reasons that Smucker is well-positioned, points out … Read the whole story