Marketing Daily
Friday, February 27, 2009
  • RESTAURANTS
    Freebies + Social Media = Hot Restaurant Strategy
    by Karlene Lukovitz

    Brands could benefit from more compelling Facebook pages, perhaps incorporating surveys, polling and a restaurant locator, Vitrue's Reggie Bradford says. Providing franchisees with the … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Can Bankers Still Bank On Golf To Build Business?
    by James R. Gregory

    Unless we want to see a gray curtain of paranoia descend over our country, we had better take a breather. Let the bankers get … Read the whole story

  • RETAIL
    Appliance Makers See Hope In Rebate Program
    by Karl Greenberg

    "We like this program because it immediately spurs consumer spending on efficient appliances, since they get both a rebate and the efficiency savings," says … Read the whole story

  • TELECOM
    Consumers Spend Nearly $100 Per For Mobile Apps
    by Aaron Baar

    "Compared with the cost of most of these devices, it's the first time we've seen applications exceed the cost of the phones," says Jeff … Read the whole story

  • RESEARCH
    CMOs Look To Web For Improved ROI
    by

    Companies plan to increase marketing efforts that highlight their social responsibility and what they are doing to minimize environmental impact, the study found. The … Read the whole story

  • RETAIL
    Sears Slashes Advertising, Gains From Layaways
    by Sarah Mahoney

    Categories tied to housing fared the worst: Home and household goods, appliances, and lawn and garden. Margins declined, as the company cut prices to … Read the whole story

  • TRENDS
    BIA: Local Advertising Continues Downward Spiral
    by David Goetzl

    A well-known researcher is projecting that the local ad market will continue to experience revenue dropoffs. More startling: the forecast covers the next five … Read the whole story