Drexler is also upbeat about the company's bridal business, and says it looking for a bridal-salon location in New York City. But overall, the … Read the whole story

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Doner's Sheryll Kollin told attendees at the ANA conference that advertisers must negotiate hard on the morals-clause issue. "With sites like TMZ and Smoking … Read the whole story

The campaign, "Get Fit By Finals,"combines elements of two ongoing programs: the Body By Milk/"got milk?" educational/promotional program and NBA FIT, a comprehensive initiative … Read the whole story

The effort, via Miami-based Zubi Advertising, has a "role playing" theme in which Kate del Castillo says, at the beginning of each spot, "The … Read the whole story

According to a new study, word of mouth has a significant financial impact. "A lot of the emphasis in the industry is around technology … Read the whole story