Marketing Daily
Wednesday, March 18, 2009
  • Farmers Insurance Launches Hispanic Effort

    New spots show Hispanic consumers looking for--and getting--answers about insurance companies, agents and types of coverage. V-me's PBS-type environment makes it a "credible service ... Read the whole story

  • Who Buys Books?

    Top 10 DMAs in which live adults who bought more than one book in the last year: 1 Washington, D.C. (Hagerstown, Md.) 2 Seattle/ ... Read the whole story

  • Carefree or Not?

    Apparently, to be considered a carefree brand you need to be either chewing gum, funny or targeted to kids. Making "free" part of your ... Read the whole story

  • Ford Gives Road Map To Reaching Fans

    Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: "It gives us an opportunity to target a lifestyle category that aligns with ... Read the whole story

  • Dell Targets Fashion-Conscious Laptop Buyer

    Print ads for the Adamo, which takes its name from the Latin term "to fall in love," take a decidedly fashionable approach with models ... Read the whole story

  • Domino's Pulls Out Big Guns For 'Bailout' Effort

    The campaign is paired with an online "Super Big Taste Bailout" promo where consumers can nominate a friend who needs a bailout; two winners ... Read the whole story

  • Bumble Bee Leverages Old Jingle's Buzz

    The message is a humorous way to remind consumers of tuna's versatility. "People know that tuna is nutritious, inexpensive and high in Omega-3's, but ... Read the whole story

  • Wal-Mart Relaunches Private-Label Line

    Increasingly, chains are expanding into higher-end products, proving that "upscale generics" may no longer be an oxymoron. Among the 80 new products that will ... Read the whole story

  • Athletes' Endorsements A Hit For Online Advertisers

    Insight Express finds that when banner ads featuring video and still images of pro athletes were tested against the same ads with no endorsement, ... Read the whole story