Marketing Daily
Wednesday, March 18, 2009
  • Farmers Insurance Launches Hispanic Effort

    New spots show Hispanic consumers looking for--and getting--answers about insurance companies, agents and types of coverage. V-me's PBS-type environment makes it a "credible service … Read the whole story

  • Who Buys Books?

    Top 10 DMAs in which live adults who bought more than one book in the last year: 1 Washington, D.C. (Hagerstown, Md.) 2 Seattle/ … Read the whole story

  • Carefree or Not?

    Apparently, to be considered a carefree brand you need to be either chewing gum, funny or targeted to kids. Making "free" part of your … Read the whole story

  • Ford Gives Road Map To Reaching Fans

    Says Ford's Kevin Schebil of the company's Toby Keith tour tie-in: "It gives us an opportunity to target a lifestyle category that aligns with … Read the whole story

  • Dell Targets Fashion-Conscious Laptop Buyer

    Print ads for the Adamo, which takes its name from the Latin term "to fall in love," take a decidedly fashionable approach with models … Read the whole story

  • Domino's Pulls Out Big Guns For 'Bailout' Effort

    The campaign is paired with an online "Super Big Taste Bailout" promo where consumers can nominate a friend who needs a bailout; two winners … Read the whole story

  • Bumble Bee Leverages Old Jingle's Buzz

    The message is a humorous way to remind consumers of tuna's versatility. "People know that tuna is nutritious, inexpensive and high in Omega-3's, but … Read the whole story

  • Wal-Mart Relaunches Private-Label Line

    Increasingly, chains are expanding into higher-end products, proving that "upscale generics" may no longer be an oxymoron. Among the 80 new products that will … Read the whole story

  • Athletes' Endorsements A Hit For Online Advertisers

    Insight Express finds that when banner ads featuring video and still images of pro athletes were tested against the same ads with no endorsement, … Read the whole story