MediaPost Publications - Marketing Daily 03/24/2009

RETAIL
Gap Tests Banana Republic Spin-Off
by Sarah Mahoney
The move has its detractors. "Sure, accessories are appealing--they take up less space, the margins are higher, you can do more in the way … Read the whole story
Who's Using Facial Moiturizers?
by
Top 10 DMAs in which live adults who used a facial moisturizer more than once in the last seven days: 1 Seattle/ Tacoma 2 … Read the whole story

COMMENTARY
Something's Fishy
by Rudy Socha
Visa's "Aquarium" ad, while well done, misses its mark by running on "Apprentice" and "American Idol." Read the whole story
STRATEGY
Drug-Free America Effort Goes Mobile
by Aaron Baar
The pro bono effort uses banner ads from two ongoing interactive efforts--the teen-oriented "Check Yourself" and the parent-aimed "Time to Talk"--reformatted to work on … Read the whole story
AUTOMOTIVE
Subaru Backs ASPCA With Festivals
by Karl Greenberg
Subaru will have colorfully wrapped, co-branded Subaru vehicles, local support, and additional events, in six communities. Additionally, all Subaru dealers in the U.S. will … Read the whole story
AUTOMOTIVE
Audi Takes Spin As Yankees Luxury Vehicle
by Karl Greenberg
"The Yankees organization is and virtually always has been the model professional baseball franchise," says an Audi spokesperson. "This relationship helps to increase the … Read the whole story
PACKAGED GOODS
Purina Lets Pets Get In On The Viral Act
by Aaron Baar
In addition to its viral nature, the Beggin' Time application will be promoted through online banner ads on Purina Web sites. It will also … Read the whole story
FOOD
Weight Watchers Adds 13 New Products
by Karlene Lukovitz
The new products will be supported by online and print ads, outreach to food bloggers and presence on WW's Facebook page, according to WW … Read the whole story