Marketing Daily
Tuesday, March 31, 2009
  • Market Research Must Get Real, Not Ideal, Social Scientists Say

    Research is useless. Some of it anyway -- if it does not reflect real behavior rather than theoretical models. Panelists at The Advertising Research … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • Don't Be Boring

    Those who use social networking smartly will find success from being open and transparent with clients and employers. Read the whole story

  • Coldwell Banks On Experience To Weather Tough Times

    With Americans tightening their belts and home buying less of a priority than it has been anytime in the recent past, Coldwell Banker is … Read the whole story

  • Baseball's Back: Can It Reverse The Curse?

    Major League Baseball is running a new marketing campaign, underscoring the historical connection the sport has with Americans. But with its image still bloody … Read the whole story

  • Quiznos, Popeyes Out With New Campaigns

    The campaigns just keep coming as QSRs duke it out for share of consumers shifting from costlier dining venues to fast food options. The … Read the whole story

  • In Rough Economy, Marketers Must Redefine 'Value,' Firm Says

    A new study by London-based market research firm Hall and Partners that examines how the economy is affecting consumer trends in the U.S., the … Read the whole story