Marketing Daily
Wednesday, April 8, 2009
  • SPIRITS
    Cerveza Tecate, ESPN Ink Sponsorship Deal
    by Karl Greenberg

    For the first time, Cerveza Tecate is expanding beyond Spanish-language media to reach Hispanic and non-Hispanic fans of the fistic science. The media deal … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    Critics Of Influencer Model Are Missing The Boat
    by Brad Fay, Ed Keller

    Marketers must not overlook the large minority of people who are far more active and engaged than others. Read the whole story

  • RETAIL
    Convenience Store Sales Gained In 2008
    by Sarah Mahoney

    The gains are commendable, not just because they buck other retail trends, but because they occur in a year where there was actually a … Read the whole story

  • FOOD
    Bad Times Are Good For Some F&B Segments
    by Karlene Lukovitz

    Bread, sweet spreads, frozen meals, side dishes and coffee have been among the biggest winners, reports the research firm, which re-forecast all of its … Read the whole story

  • RESEARCH
    Health Concern Is Opportunity Knocking
    by

    Overall, the study concludes: "We need to ensure that our brands and the products/compounds they represent help resolve any conflict people may have around … Read the whole story

  • RETAIL
    Online Retail Makes Gains In March
    by Mark Walsh

    Jewelry retailers saw the biggest percentage gains last month, with the average order size and dollar value increasing 13.8% and 13%, respectively. The health … Read the whole story