Marketing Daily
Monday, April 13, 2009
  • AUTOMOTIVE
    Ford Aims Transit Connect At Joe The Plumber
    by Karl Greenberg

    Ford is hoping consumers, particularly small-business owners, will climb over each other for one, as there hasn't been anything like it since Chevrolet discontinued … Read the whole story

  • Who Drinks Soy Milk?
    by

    Top 10 DMAs in which live adults who drank more than a glass of soy milk in the last week: 1 San Francisco/ Oakland/ … Read the whole story

  • COMMENTARY
    They Missed The Whole Story
    by Roy G. Miller

    Corporate communicators lose an opportunity to build marketplace confidence and clarity when a spider is reported to be in the bananas. Read the whole story

  • FOOD
    Frozen Breakfasts On A Roll, Beverages Melting
    by Karlene Lukovitz

    The factors driving frozen F&B sales are no mystery. Part of the equation is a moderate increase in at-home meal preparation and consumption: NPD … Read the whole story

  • SPIRITS
    Tecate Beefs Up 'Con Caracter' Campaign
    by Karl Greenberg

    "Everything that worked for us in 2008 we are keeping; the use of [colloquial] language, the power, the balance of emotion and a little … Read the whole story

  • RETAIL
    In-Store Marketing: Sharpening The Metrics
    by Sarah Mahoney

    Using extensive audits, the study will also get at the issues of execution, which have typically frustrated marketers. "Our clients have always told us … Read the whole story