Marketing Daily
Tuesday, April 14, 2009
  • AUTOMOTIVE
    Tight Purse Leads Mustang Down Digital Road
    by Karl Greenberg

    Ford's new effort is a lot thriftier, with print and PR elements centered on a Web promotion that gives a select few consumers the … Read the whole story

  • Who Microwaves?
    by

    Top 10 DMAs in which live adults who used a microwave more than once in the past week: 1 Springfield, Mo. 2 Cedar Rapids/ … Read the whole story

  • COMMENTARY
    Truth Rules
    by Mickey Lonchar

    The key for marketers today is to cherish the relationship over the transaction. Customers want to trust you, but trust has to be earned. Read the whole story

  • FOOD
    Campbell Grows Tomatoes, Coke Plants Trees
    by Karlene Lukovitz

    Campbell is extending its existing sustainability program to include, for the first time, the general public. Coca-Cola is shifting away from giveaways and sweeps … Read the whole story

  • FINANCIAL SERVICES
    Nationwide Jettisons 'Fast' For Gutsier Approach
    by Karl Greenberg

    The company auditioned over 100 employees, and did video interviews of 20, with six, initially, featured in the campaign. "We are packaging longer-form stories … Read the whole story

  • STRATEGY
    'Sustainability' Gains But Is Mum The Word?
    by Nina Lentini

    More than half of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two … Read the whole story

  • TELECOM
    Verizon Adds YES To National FiOS Service
    by Aaron Baar

    A company rep did not know how, or if, Verizon plans to promote national coverage of the network. As of now, Verizon has no … Read the whole story