Marketing Daily
Monday, April 20, 2009
  • Coke Taps YouTube, Facebook For Sprite

    "Most traditional brand managers want to put the Sprite name over everything and have [the show's star] drinking Sprite. But what we have learned … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • The Brand Plays On

    When managed over time, the contribution of the brand to market capitalization, with all its attendant benefits, is clearly demonstrable and valuable. Read the whole story

  • Mother's Day Spend Expected To Go Down

    Many people use the occasion to celebrate relationships with sisters, aunts, and other important women in their lives. It is the third-most popular card-buying … Read the whole story

  • Olive Oils Face Slower Growth Ahead

    Premium olive oil marketers can benefit from turning the recession-driven trend toward more home-prepared meals to their advantage -- by comparing the relative inexpensiveness … Read the whole story

  • Pessimism Sets In Among 'Luxury Consumers'

    The research found that luxury consumers see no expectation of a significant economic recovery over the next year. "This is a particularly gloomy outlook … Read the whole story

  • Q&A: A Fresh Look At 50

    Life is confusing for those at the hind-end of the Baby Boom. First, born between the mid-1950s to the mid-1960s, they hate being called … Read the whole story

  • ANA Warns FCC Against Push For Ad Ratings

    In the past, "the FCC said explicitly that [ratings] should not be extended to advertising," says the ANA's Dan Jaffe. "And Congress said that … Read the whole story

  • More Weigh Efficiency In Buying Electronics

    Though people have strong brand awareness of the EPA's Energy Star designation, only half are aware of terms such as "smart home" or "home … Read the whole story