"Most traditional brand managers want to put the Sprite name over everything and have [the show's star] drinking Sprite. But what we have learned … Read the whole story

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Many people use the occasion to celebrate relationships with sisters, aunts, and other important women in their lives. It is the third-most popular card-buying … Read the whole story

Premium olive oil marketers can benefit from turning the recession-driven trend toward more home-prepared meals to their advantage -- by comparing the relative inexpensiveness … Read the whole story

Life is confusing for those at the hind-end of the Baby Boom. First, born between the mid-1950s to the mid-1960s, they hate being called … Read the whole story

In the past, "the FCC said explicitly that [ratings] should not be extended to advertising," says the ANA's Dan Jaffe. "And Congress said that … Read the whole story

Though people have strong brand awareness of the EPA's Energy Star designation, only half are aware of terms such as "smart home" or "home … Read the whole story