Marketing Daily
Thursday, April 23, 2009
  • MLB, Disney Go To Bat For 'G-Force'

    Although the partnership with the studio is limited to the film and the All-Star game, MLB's John Brody says the level of integration between … Read the whole story

  • Top 10 Latino Performers

    These are the "most appealing" Latino performers among U.S. Hispanics ages 18 to 54. The average score of all 285 performers measured was 26. … Read the whole story

  • The Myopic Misunderstanding of SEM

    A successful SEM practice will likely combine media, analytics, and interactive and will be a key focus of the marketing program. Read the whole story

  • AT&T Cites Economy As Revenues Fall

    The drop would likely have been worse, if not for the iPhone. The company said it activated more than 1.6 million iPhones during the … Read the whole story

  • Fresh & Easy Losses Doubled; Format Revamped

    Supermarket analyst Jim Prevor says that for all the posturing large chains have done about smaller format stores, only Aldi -- a limited-selection store … Read the whole story

  • SunChips Keeps Building Green Momentum

    To stand out amid the din of increasingly confusing green claims being made by all kinds of products, "you can't just flop a wind-energy … Read the whole story

  • Online Strategy Is Key For Hotels, Firm Finds

    "All they have to do is create easy-to-find search ads to pursue this 10% of potential guests ... who want to find an 'okay' … Read the whole story

  • Dove Breaks For Real-Life 'Gossip Girls'

    Dove Marketing Director Kathy O'Brien said the "Gossip Girl" link is rooted by the strong ratings the show enjoys among twenty-something women, while the … Read the whole story