Although the partnership with the studio is limited to the film and the All-Star game, MLB's John Brody says the level of integration between … Read the whole story
These are the "most appealing" Latino performers among U.S. Hispanics ages 18 to 54. The average score of all 285 performers measured was 26. … Read the whole story
A successful SEM practice will likely combine media, analytics, and interactive and will be a key focus of the marketing program. Read the whole story
The drop would likely have been worse, if not for the iPhone. The company said it activated more than 1.6 million iPhones during the … Read the whole story
Supermarket analyst Jim Prevor says that for all the posturing large chains have done about smaller format stores, only Aldi -- a limited-selection store … Read the whole story
To stand out amid the din of increasingly confusing green claims being made by all kinds of products, "you can't just flop a wind-energy … Read the whole story
"All they have to do is create easy-to-find search ads to pursue this 10% of potential guests ... who want to find an 'okay' … Read the whole story
Dove Marketing Director Kathy O'Brien said the "Gossip Girl" link is rooted by the strong ratings the show enjoys among twenty-something women, while the … Read the whole story