AUTOMOTIVEThe weekend event will have Mini Coopers, motorsports, entertainment an exhibition of historic Mini's and brand history, tours of the Oxford plant where the … Read the whole story
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- COMMENTARY
How a world without surprise presents challenges and opportunities for marketing. Read the whole story
- RETAIL
"Name-brand and private-label marketers will each need to focus on differentiating their products while finding ways to effectively address consumer needs," NPD Group notes, … Read the whole story
RESEARCHTo reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueline Hernandez. "Marketers need to find a voice that is special to her. … Read the whole story
TRENDS"Our research suggests that brands that celebrate the aesthetic beauty in real ingredients, simple preparation and artful presentation will be aligned with the driving … Read the whole story
AUTOMOTIVEIn addition to vehicle displays at the stadium, Ford gets a variety of on-field ads and signage; plus LED-board ads, diorama signs on the … Read the whole story
