Marketing Daily
Monday, May 4, 2009
  • Starbucks Fights Back With Major Campaign
    by Karlene Lukovitz

    Starbucks has launched an integrated marketing campaign to counter the coffee competition from McDonald's and Dunkin' Donuts and their claims that Starbucks' brews are … Read the whole story

  • Who Goes To Auto Shows?
    by

    Top 10 DMAs in which live adults who attended auto shows in the last year: 1 Detroit 2 Chicago 3 Minneapolis/ St. Paul 4 … Read the whole story

  • COMMENTARY
    Is My Brand Right For Twitter?
    by Benjamin J. Weisman

    In evaluating any creative idea that involves a media campaign, the starting point should be about positioning your brand for success. Read the whole story

  • FINANCIAL SERVICES
    MasterCard CEO Expects Marketing Spend To Grow
    by Tanya Gazdik

    Purchase, N.Y.-based MasterCard Inc. said Friday that its first-quarter profit fell 18% from the year-ago period, but earnings still topped analysts' expectations. Despite some … Read the whole story

  • Country Inns Looks For Love With New Campaign
    by Aaron Baar

    Country Inns & Suites looks to appeal to the sensibility of women -- and some men -- to expand its budgetary brand appeal during … Read the whole story

  • RETAIL
    Teleflora Partners With HSN For Exclusive Bouquets
    by Tanya Gazdik

    Los Angeles-based Teleflora is partnering with the HSN shopping channel to sell exclusive bouquets during three 30-minute floral tip/direct-response segments. The new product line … Read the whole story

  • Bic Backs Major League Gaming to Tout Shavers
    by Karl Greenberg

    Bic Consumer Products' shaver division has signed up a major league sports sponsorship -- actually, a virtual major league sponsorship. Bic will back Major … Read the whole story