by Karl Greenberg
The new ad campaign from Volkswagen of America includes three elements the U.S. sales arm of the German automaker hasn't yet tried. The company's … Read the whole story
-
by
Top 10 DMAs in which live adults who ate frozen pizza in the last six months: 1 Minneapolis/ St. Paul 2 South Bend/ Elkhart, … Read the whole story
COMMENTARY
by Arthur Anderson
The agency relationship - representing anywhere from 5-20% of a marketing budget - remains one of the single most important drivers of ROI for … Read the whole story
by Karl Greenberg
Piaggio Group Americas, Inc. is launching a new Web campaign for its Vespa scooter brand. The effort, which runs through June, comprises marketing elements … Read the whole story
by Aaron Baar
In the gamer world, video games tied-in to movies have a certain reputation, and it isn't good. Overcoming the hurdle of low expectations was … Read the whole story
by Sarah Mahoney
In an effort to convince recession-walloped women that they can afford to shop, TJX says it is launching its first-ever joint marketing effort for … Read the whole story
RESEARCH
by Tanya Gazdik
Sales of organic products grew during 2008, despite a weakening economy, according to the Organic Trade Association. The OTA's findings concur with a similar … Read the whole story
by Karlene Lukovitz
Although hardly signaling a recovery, some of the most recent monthly indicators from the National Restaurant Association offer glimmers of improvement amid the discouraging … Read the whole story
-
by David Goetzl
Lyris is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter. It also lets advertisers monitor various … Read the whole story