Marketing Daily
Monday, May 11, 2009
  • AUTOMOTIVE
    Jeep Terminates Big Effort For Warner Film
    by Karl Greenberg

    A Chrysler spokesperson says that not much more than a pair of print ads and the promotion will support product placement in the new … Read the whole story

  • COMMENTARY
    Take A Page From Camel
    by Kate Newlin

    Pepsi and Coke may well have to come to grips with being in the marketing ghetto of pure share wars in a declining market. … Read the whole story

  • RETAIL
    Study: Shopping On The Internet? Bo-ring!
    by Sarah Mahoney

    The fifth annual customer service ranking from ForeSee Results, finds that the average satisfaction level of the top 100 e-commerce sites slipped to 73 … Read the whole story

  • COMMENTARY
    A Cure For Brand O.C.D.
    by Mickey Lonchar

    It's hard to get outside the box if you won't allow yourself to get beyond the graphics standards manual. Read the whole story

  • SPIRITS
    Heineken Touts Tecate Light In Dual Effort
    by Karl Greenberg

    Tecate brand steward Carlos Boughton says the point of a bifurcated campaign was "to keep the same overarching message about character and a flavorful … Read the whole story

  • RESTAURANTS
    Don't Expect Grilled To Replace Fried
    by Karlene Lukovitz

    Perhaps most important in driving the billions of fried food servings ordered each year, these foods are widely available and frequently bundled with now-ubiquitous … Read the whole story

  • AUTOMOTIVE
    BMW Z4 Roadster Takes Turn As Artist
    by Karl Greenberg

    "Historically, the car has been the canvas, but we arrived at this idea of using the cars as the brushes," says GSD&M Idea City's … Read the whole story

  • TELECOM
    Sprint To Take Over YouTube Page With Human Clock
    by Laurie Sullivan

    Sprint is expected to take over Google's YouTube home page for 24 hours this week in a groundbreaking ad campaign that highlights a human … Read the whole story