AUTOMOTIVE
by Karl Greenberg
As part of the deal with MySpace, artists who submit an original MP3 demo can also create a "widget," a viral rich-media component shaped … Read the whole story
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Marketing Daily will not be published on Monday, May 25, in observance of Memorial Day. Have a safe and happy holiday. We'll be back … Read the whole story
COMMENTARY
by Denise Lee Yohn
Following these brand extensions best practices should enable you to answer a confident "yes" to the ultimate question: "Will the brand extension be a … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"Banks with high brand image scores typically engage in practices that focus on strong communication with customers, such as welcoming them to the branch … Read the whole story
TELECOM
by Aaron Baar
IndyCar driver Danica Patrick will appear in two commercials, with the first one breaking during the Indianapolis 500 on Sunday. In one, the driver … Read the whole story
RETAIL
by Sarah Mahoney
Still, experts say, even in a down economy, this particular segment of Gen Y has considerable economic impact. While the Millennial "echo boom" peaked … Read the whole story
FOOD
by Karlene Lukovitz
This latest campaign, dubbed "What Would You Do for a Klondike Bar NOW?," commences today with the launch of an official brand site, KlondikeBar.com. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
J.D. Power and Associates says the rate of decline in new-vehicle retail sales has slowed this month versus the last 12 months, but what … Read the whole story