Marketing Daily
Thursday, May 28, 2009
  • Kids Increasingly Eating From Value Menus

    A decline in the number of kids eating out is also contributing to the trend. After three years of growth, traffic for parties with ... Read the whole story

  • Who Buys Lots Of Clothing?

    Top 10 DMAs in which live adults who purchased at least $1,000 worth of clothing in the last year: 1 Washington, D.C. (Hagerstown, Md.) ... Read the whole story

  • 5 Changes Ad Agencies Must Make ... Now

    As big advertisers cut spending, a new approach will help agencies survive -- even thrive -- during the economic downturn. Read the whole story

  • Watson Launches Gelnique With Action-Themed Effort

    The campaign highlights the power of control the gel offers to overactive bladder patients rather than focusing on the predictable embarrassment and stigma associated ... Read the whole story

  • Staples Net Drops 33%, Intros Good Grips Line

    In North America, after adjusting for that acquisition, sales fell 13% in U.S. dollars, and internationally, sales slipped 11% in local currency. On a ... Read the whole story

  • Ford's European Effort: E Pluribus Unum

    Ford is showing all its cars at once in a campaign focused on design for the European market. The campaign features a TV spot ... Read the whole story

  • Mobile Opportunity In Touting Green Creds

    Although most carriers have cell phone recycling programs, other ideas -- such as committing to plant a tree for each purchase or supplying a ... Read the whole story

  • Super-Marketing: Safeway Chains Offer Mobile Coupons

    Tom Thumb and Randalls -- both owned by Safeway -- are currently cooperating with packaged-goods manufacturers General Mills, Unilever and Kimberly-Clark to offer shoppers ... Read the whole story