Marketing Daily
Thursday, May 28, 2009
  • Kids Increasingly Eating From Value Menus

    A decline in the number of kids eating out is also contributing to the trend. After three years of growth, traffic for parties with … Read the whole story

  • Who Buys Lots Of Clothing?

    Top 10 DMAs in which live adults who purchased at least $1,000 worth of clothing in the last year: 1 Washington, D.C. (Hagerstown, Md.) … Read the whole story

  • 5 Changes Ad Agencies Must Make ... Now

    As big advertisers cut spending, a new approach will help agencies survive -- even thrive -- during the economic downturn. Read the whole story

  • Watson Launches Gelnique With Action-Themed Effort

    The campaign highlights the power of control the gel offers to overactive bladder patients rather than focusing on the predictable embarrassment and stigma associated … Read the whole story

  • Staples Net Drops 33%, Intros Good Grips Line

    In North America, after adjusting for that acquisition, sales fell 13% in U.S. dollars, and internationally, sales slipped 11% in local currency. On a … Read the whole story

  • Ford's European Effort: E Pluribus Unum

    Ford is showing all its cars at once in a campaign focused on design for the European market. The campaign features a TV spot … Read the whole story

  • Mobile Opportunity In Touting Green Creds

    Although most carriers have cell phone recycling programs, other ideas -- such as committing to plant a tree for each purchase or supplying a … Read the whole story

  • Super-Marketing: Safeway Chains Offer Mobile Coupons

    Tom Thumb and Randalls -- both owned by Safeway -- are currently cooperating with packaged-goods manufacturers General Mills, Unilever and Kimberly-Clark to offer shoppers … Read the whole story