MediaPost Publications - Marketing Daily 06/02/2009

AUTOMOTIVE
Presidents Laud Phoenix-Like 'New GM'
by Karl Greenberg
General Motors CEO Fritz Henderson said the new company "will be built from strongest parts of the business, including the best brands, finest products, … Read the whole story
COMMENTARY
Grow Your Business In A Tough Economy
by Nadia Digilov
The power of your mind and your contacts are priceless, so never underestimate these resources. Read the whole story

AUTOMOTIVE
Finbarr O'Neill On Building Up A Stressed Brand
by Karl Greenberg
"In a four-brand portfolio you will see a lot more of that clarity at GM. If GM's bankruptcy goes as smoothly as Chrysler's appears … Read the whole story
COMMENTARY
What's In The Cards?
by Robert Passikoff, Op-Ed Contributor
You'd better hope that those new regulations are in easy-to-understand language. And, if you want 21% risk free, pay off your credit cards now! Read the whole story
RETAIL
Kmart Launches Transformers Tie-In
by Sarah Mahoney
Kmart is launching a major Father's Day tie-in, along with a push on new Transformer toys. Themed "transform your dad," the retailer is offering … Read the whole story
RESTAURANTS
Restaurant Spending Intentions On The Rise
by Karlene Lukovitz
The gain seen in plans to spend more over the next 90 days was the strongest since November 2007. Among May respondents, 10% said … Read the whole story
ELECTRONICS
Older Buyers Less Keen On Console Video Games
by Aaron Baar
The drop in value perception may be traced to several factors. For the older demographic, having the latest and greatest features on a game … Read the whole story
RESEARCH
MediaPost Names Center For Media Research Director
by Staff Writers
Chuck Martin will be responsible for assembling existing and developing new research to effectively serve all aspects of the online, media, marketing and advertising … Read the whole story