Marketing Daily
Wednesday, June 3, 2009
  • Ford Posts One Heckuva May In Sales

    Ford says it has reduced inventory enough to increase production this quarter and next to meet demand. In its May sales report, Ford says … Read the whole story

  • Southwest Campaign: 'Grab Your Bag. It's On'

    Although the company denies that the new ad strategy is due to a plan to start charging checked baggage fees, Morningstar analyst Basili Alukos … Read the whole story

  • 7 Myths Of Metrics

    To measure the right things the right way, we need to beware of cultural traps within our organizations. Here are several, with my observations. Read the whole story

  • Consumers Are Loving On Dollar Stores

    And yes, many of these gains are due to the poor economy, and broke consumers looking to save money wherever they can. But there's … Read the whole story

  • Marketers Need To Highlight Innovative Benefits

    "Companies focusing on innovation need to work to emphasize, in the customer's mind, what the innovation really accomplishes in their daily lives," says Retrevo's … Read the whole story

  • Farmers Uses 'Tried-And-True' Approach

    The effort instills both the idea that an insurance company is really its agents and that being ready means having a policy from the … Read the whole story

  • Pokémon, Burger King Partner On Game Card Promo

    Pokemon Trading Card Game cards and a Pokémon-themed accessory with each purchase of one of the kids' meals. The promotion began June 1 in … Read the whole story