Marketing Daily
Thursday, June 11, 2009
  • Microsoft IE8 Launch Is Quiet, Philanthropic

    Two videos, which went live on high-profile video sites as well as social media spaces on Wednesday, are done in a public service announcement … Read the whole story

  • BlackBuried At Work?

    In Cramer-Krasselt's second annual tribute to the year's best new words and terms, it went beyond tracking the latest lingo to also shed some … Read the whole story

  • Protect Your Brand

    How do businesses and individuals safeguard their hard-earned reputations against the torrent of misinformation that exists on the Internet? Read the whole story

  • Home Depot Raises Forecasts; Shifts Marketing Strategy

    "We've reduced the number of SKUs, and increased in-store marketing. And we're striving to eliminate rebates, coupons, sweepstakes, and gift cards. We don't have … Read the whole story

  • Sears, AOL Launch 'Good News Now' Channel

    The channel is intended to counter the horrors of modern life by offering up a bromidic palette of stories, photos and videos from around … Read the whole story

  • BofA, Yahoo To Target Small Biz Owners

    The campaign, which launches this week, includes a social media push in which Kevin Salwen, former reporter, columnist, and national small business editor at … Read the whole story

  • Income Not Linked To Alcohol Brand Loyalty

    The dominant behavior for all American adults, across income levels, is to find a few alcohol brands that they like and continue to choose … Read the whole story

  • Facebook To Offer Vanity URLs

    Starting at midnight Eastern time on Saturday, Facebook's more than 200 million users will be able to personalize the URLs for their profiles, the … Read the whole story

  • Unilever Debuts Web-Based Film Parodies II

    The effort includes consumer content elements, whereby people can upload photos of themselves and then insert them into the webisodes as either Rhett Butler … Read the whole story