"Congress has the power to decide how to regulate the tobacco industry, but it must do so in ways that do not violate the … Read the whole story
For thousands of companies that depend on the instant impressions created during these Moments of Truth, the words that employees use are more than … Read the whole story
Auto service retail chain AAMCO is responding to GM and Chrysler's plans to close thousands of dealerships between them in the U.S. with its … Read the whole story
The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotions) will feature deeper content, including blogs by several active players signed to … Read the whole story
"Discount retailers are holding up pretty well, and that's logical and expected," says James Gregory, CoreBrand's CEO. "What surprised us was seeing how beaten … Read the whole story
As part of the marketing around its sponsorship of the event, HSBC will be presenting sponsor of The Tennis Channel's two-week-long nightly show, "Wimbledon … Read the whole story
The 30-second spot will run on major Spanish-language TV networks, Univision and Telemundo, among other media. It shows a young Hispanic man earning miles … Read the whole story
During a results conference call with analysts, chairman/CEO Rick Wolford confirmed that Del Monte will continue its accelerated marketing investment in fiscal 2010, and … Read the whole story