Marketing Daily
Friday, June 12, 2009
  • Mixed Reaction To Tobacco Regulation Vote

    "Congress has the power to decide how to regulate the tobacco industry, but it must do so in ways that do not violate the … Read the whole story

  • Branding Meets Customer Service

    For thousands of companies that depend on the instant impressions created during these Moments of Truth, the words that employees use are more than … Read the whole story

  • AAMCO Leverages Uncertainty In Largest Campaign

    Auto service retail chain AAMCO is responding to GM and Chrysler's plans to close thousands of dealerships between them in the U.S. with its … Read the whole story

  • Sharp Hones Web Portal For Baseball Fans

    The site, www.sharpmlb.com, (which was originally active only during eight-week seasonal promotions) will feature deeper content, including blogs by several active players signed to … Read the whole story

  • Walmart, Gap, Barnes & Noble Tops In Corporate Image

    "Discount retailers are holding up pretty well, and that's logical and expected," says James Gregory, CoreBrand's CEO. "What surprised us was seeing how beaten … Read the whole story

  • HSBC Bank Preps Plans For Wimbledon

    As part of the marketing around its sponsorship of the event, HSBC will be presenting sponsor of The Tennis Channel's two-week-long nightly show, "Wimbledon … Read the whole story

  • American Airlines Campaign Targets Latinos

    The 30-second spot will run on major Spanish-language TV networks, Univision and Telemundo, among other media. It shows a young Hispanic man earning miles … Read the whole story

  • Del Monte Continues Strong Performance

    During a results conference call with analysts, chairman/CEO Rick Wolford confirmed that Del Monte will continue its accelerated marketing investment in fiscal 2010, and … Read the whole story