Marketing Daily
Thursday, June 18, 2009
  • New Balance Plays Up 'Made in the USA'

    The campaign includes print, radio and online advertising. Dedicated in-store materials as well as footwear hangtags and box stickers highlight the 993, 1063 and … Read the whole story

  • 6 Affluent Life Styles, From Ivanka To Bono

    Life Style is not a matter of age or income but rather a matter of personal taste painted across the arc of one's entire … Read the whole story

  • New Yellowbook Campaign Has Its 'Moments'

    "We wanted to keep the spots as relatable as possible," says the agency that created them. "Whenever you come through in an emergency situation, … Read the whole story

  • Hershey Dangles Cash, Prizes In Reese's Promo

    Hershey's Reese's brand is launching a summer promotion, "Reese's Loves you Back" that offers coupons for gas fill-ups and groceries. The on-pack instant-win sweepstakes … Read the whole story

  • Who Knew? Consumers Hate Offshore Call Centers

    The Contact Center Satisfaction Index finds that domestic reps were rated 84 out of 100, while offshore reps were rated just 62. And respondents … Read the whole story

  • Kellogg Coupons Reward Hunger Relief Donations

    The coupon program is part of an ongoing commitment by Kellogg, which has been a donor since the organization was founded. In April, the … Read the whole story

  • NPD Finds Repair Shops Gain, In Short Term

    NPD says the top five parts growth categories in the first quarter were wiper components; auto batteries; suspension; driveline; and electrical parts. The markets … Read the whole story