FOOD
by Karlene Lukovitz
Users log onto Doritoslatenight.com and point the printed marker on the bag at a Web cam to launch virtual performances that seem to "pop … Read the whole story
COMMENTARY
by Laurence Knight
A culture of innovation will not bloom without careful nurture, including a good dose of outside fertilization. Read the whole story
SPORTS
by Karl Greenberg
With the new arrangement, Taco Bell gets access to the NBA brand for in-store promotions; sponsorship of NBA, Women's National Basketball Association and NBA … Read the whole story
ELECTRONICS
by Aaron Baar
The television commercials will run in spot markets on broadcast and cable networks such as ABC, CBS, NBC, Bravo, Comedy Central, MTV, Discovery Channel … Read the whole story
RETAIL
by Sarah Mahoney
While traditional supermarkets experienced a moderate sales gain of 3.6% in 2008, reaching $403.7 billion, its share of food retailing dollars slipped to 42.1%, … Read the whole story
RESTAURANTS
by Karl Greenberg
Chipotle Mexican Grill, the national burrito chain, is extending its "My Chipotle" ad campaign, which it launched in May, by asking consumers to write … Read the whole story