The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertising, online ads and a scholarship sweepstakes. In August, to coincide with the … Read the whole story

Besides buying more frozen food, other fast-growing cost-cutting techniques include making a list (82% now do this, up from 70% in January), comparing store … Read the whole story

Paolo Timoni, President and CEO of Piaggio Group Americas, tells Marketing Daily that he finds it odd that, although scooter usage around the world … Read the whole story

Organic foods will show the most significant growth in the decade ahead, with instances of Americans eating these foods jumping by 41%, forecasts NPD. … Read the whole story

Says the Natural Marketing Institute's Steve French, "If you're never targeting them, you're never going to get the purchase. ... They are more connected … Read the whole story

The Ace campaign handled by Horizon Media was aimed at driving people to Ace Hardware stores for Memorial Day sales on items including Adirondack … Read the whole story