Marketing Daily
Wednesday, July 15, 2009
  • JC Penney Steps Up Its Quest For Teens

    Themed "Schooled in Style: Smart Looks for Less," the company hopes to win over kids who are looking for sizzle, but stuck with the … Read the whole story

  • Fortune Favors the Brave

    Outlined herein are a set of practices that can help drive an agency's bravest work. We call it "A Blueprint For Bravery." Read the whole story

  • Airline Customer Satisfaction Down For 3rd Year

    "I suspect that the organizational culture of individual airlines is part of what has influence here," says J.D. Power & Associates' Dale Haines. "Work … Read the whole story

  • Guess Who's Skating Into Town?

    Tim Hortons has moved into New York City, but Manhattan poses a challenge with an already over-caffeinated market. Can it make it here? Read the whole story

  • Royal Caribbean Campaign Stars Actual Cruisers

    Consumers can go online to watch the new daily commercial spot and enter a daily drawing to win a cruise. The campaign, dubbed "Postcards … Read the whole story

  • Sears Shoots, Scores With NBA, WNBA Pact

    Sears will promote the Protégé Basketball Block Party through TV, radio, print and online content. Exclusive content will be posted to www.ProtegeMVP.com following each … Read the whole story

  • Chipotle Makes Most Of Sustainability Spotlight

    In addition to sponsoring free screenings of "Food, Inc." in 32 cities around the country, Chipotle is distributing promotional pieces for the film in … Read the whole story

  • Denny's Giveaways Incentivize Larger Orders

    Servers are being asked to inform customers that if they buy an entrée and add a beverage, pancake puppies, soup, salad, or dessert to … Read the whole story