Marketing Daily
Monday, July 20, 2009
  • Verizon To Put Facebook, Twitter On Your TV

    With Twitter, users will be able to continue watching whatever program they were tuned to while also viewing tweets and other feeds applicable to … Read the whole story

  • How Future Social Networks Will Transform Marketing

    The time is now to begin thinking through the implications of social network "portability" and how the Marketing organization of the future should be … Read the whole story

  • FedEx Dangles Golf Resorts In Ads, Promo

    "The great thing with the Global Golf Getaway is, it gives us a platform to talk about our international coverage since the ultimate prize … Read the whole story

  • MasterCard Launches 'Priceless Picks' IPhone App

    An ad campaign includes three spots breaking July 20. "We're exploring adding some online media and some outdoor," MasterCard's Chris Jogis tells Marketing Daily. … Read the whole story

  • Energy Rebate Program Could Boost Sears

    In March, it launched a marketing campaign based on its "Blue Appliance Crew," who explain potential energy savings in various models, and show consumers … Read the whole story

  • Scion Campaign Leverages Non-Conformity

    The effort, epitomized by the campaign theme line, "Become one of us by becoming none of us," uses creative customized to each of the … Read the whole story

  • Dentsu Creates Sports America Unit To Expand Reach

    Japanese ad giant Dentsu's U.S. arm is opening a dedicated sports marketing unit as it grows its business in an arena where it has … Read the whole story