Marketing Daily
Tuesday, July 21, 2009
  • Infiniti Takes New Road For Summer Sales Event

    "We were trying to figure out how to link a branded message with a message about our sales event," says Infiniti's Ben Poore. "We ... Read the whole story

  • Top 10 Greenest U.S. Brands

    1. Green Works (Clorox) 2. Burt's Bees 3. Tom's of Maine 4. SC Johnson 5. Toyota 6. Procter & Gamble 7. Walmart 8. Ikea ... Read the whole story

  • Let's Eat To The Resiliency Movement

    The increase of consumer resiliency in food presents a significant challenge for marketers on two levels. Read the whole story

  • New Next Likely To Be Wireless Internet TV

    "This holiday season will be an experimental and watershed moment," says ABI industry analyst Michael Inouye. "At first, you only had one or two ... Read the whole story

  • Study: Stores Not Doing Enough To Sell Green

    Grocery and mass are the channels where most shoppers expect to purchase green products, which means there's plenty of room for other types of ... Read the whole story

  • HBO Extends 'Entourage' Brand At W Hotels

    HBO and W Hotels are teaming up for an innovative promotion for HBO's "Entourage," created by Civic Entertainment Group, which combines co-branding, brand extension ... Read the whole story

  • Peter Graves Stars In AirTran Wi-Fi Push

    The trio of new ads has the actor admonishing viewers not to auction fellow passengers' belongings and making sure photos in one's online gallery ... Read the whole story