Marketing Daily
Friday, July 24, 2009
  • Chrysler Matches Washington With New Cash Offer

    The effort is being supported by a national TV, print, radio and interactive campaign, via BBDO, launching Friday. The television buy is both national ... Read the whole story

  • Who Eats The Most Pickles?

    Top 10 DMAs in which live adults who used pickles in the last six months: 1 Tri-Cities, Tenn./ Va. 2 Knoxville, Tenn. 3 Green ... Read the whole story

  • Earn, Aggregate And Re-Use

    Integrating earned media into the purchase path. Read the whole story

  • Knoll Touts New Office Chair As A 'Movement'

    The effort, which also includes a print advertisement and trade materials, targets both architects and office designers as well as the typical worker who ... Read the whole story

  • P&G's Swiffer Aims For BlogHer Event

    A spokesperson for Swiffer says the event gives the brand access to blogger loyalists. Beth Feldman, co-founder of RoleMommy.com and one of the bloggers ... Read the whole story

  • AmEx Highlights Social Media Site Relaunch

    In conjunction with the unveiling of the new OpenForum, American Express will launch a TV spot featuring actual entrepreneurs. The spot highlights the role ... Read the whole story

  • CSPI Sues Denny's Over Sodium-Laden Meals

    CSPI said Denny's was chosen for the class action suit because, "as far as we can tell, Denny's is public enemy #1" as far ... Read the whole story

  • Target Underwrites Cultural Staycations

    At this point in the summer, the "staycation" may be as dull as another Sunday of backyard whiffle ball. So Target Corp. says it ... Read the whole story