Marketing Daily
Thursday, July 30, 2009
  • SPIRITS
    Southern Comfort Breaks Out Its Digital Media Plan
    by Aaron Baar

    "Everything we're doing starts with the digital property," the brand's Lena DerOhannessian tells Marketing Daily. "Whether it's a traditional media site or an entirely … Read the whole story

  • The View From Your Window
    by

    Share your view with us by clicking here. Read the whole story

  • COMMENTARY
    It's Okay To Hate This Article
    by Mickey Lonchar

    You need to engineer something into your products, its positioning or it communications to keep from fading into that bland gray morass. Read the whole story

  • PACKAGED GOODS
    P&G Goes Digital With Print Effort For Always
    by Karl Greenberg

    The ads are designed so that when consumers hold them up to their computer web cams the ads become animated 3D demonstrations of the … Read the whole story

  • BEVERAGES
    Eight O'Clock Apps Tap Into 'Mad Men's Social Power
    by Karlene Lukovitz

    "Mad Men Yourself," launched Wednesday on its own microsite (madmenyourself .com), lets fans create customized, '60s-style avatars reminiscent of the show's characters. Dyna Moe, … Read the whole story

  • HEALTH
    American Legacy Extends Anti-Tobacco Efforts
    by Karl Greenberg

    "Do You Have What It Takes?," which launched in June at a mock recruiting office in New York City, is being extended with three … Read the whole story

  • HOSPITALITY
    Sandals, Martha Stewart Team On Weddings, Crafts
    by Tanya Gazdik

    The weddings will be available at the 12 "Luxury Included" Sandals Resorts and four Beaches Resorts across the Caribbean beginning Jan. 1. Guests will … Read the whole story