Marketing Daily
Thursday, July 30, 2009
  • Southern Comfort Breaks Out Its Digital Media Plan

    "Everything we're doing starts with the digital property," the brand's Lena DerOhannessian tells Marketing Daily. "Whether it's a traditional media site or an entirely … Read the whole story

  • The View From Your Window

    Share your view with us by clicking here. Read the whole story

  • It's Okay To Hate This Article

    You need to engineer something into your products, its positioning or it communications to keep from fading into that bland gray morass. Read the whole story

  • P&G Goes Digital With Print Effort For Always

    The ads are designed so that when consumers hold them up to their computer web cams the ads become animated 3D demonstrations of the … Read the whole story

  • Eight O'Clock Apps Tap Into 'Mad Men's Social Power

    "Mad Men Yourself," launched Wednesday on its own microsite (madmenyourself .com), lets fans create customized, '60s-style avatars reminiscent of the show's characters. Dyna Moe, … Read the whole story

  • American Legacy Extends Anti-Tobacco Efforts

    "Do You Have What It Takes?," which launched in June at a mock recruiting office in New York City, is being extended with three … Read the whole story

  • Sandals, Martha Stewart Team On Weddings, Crafts

    The weddings will be available at the 12 "Luxury Included" Sandals Resorts and four Beaches Resorts across the Caribbean beginning Jan. 1. Guests will … Read the whole story