Marketing Daily
Friday, July 31, 2009
  • L.L.Bean Goes Mobile With 'Moosentration'

    The game features three skill levels, 24 game variations and eight pictures sets to choose from. Gamers can test their memory skills by matching ... Read the whole story

  • Break Through The Bottleneck

    A strong commitment to branding on the part of the corporation can often eliminate individual agendas in middle management. Read the whole story

  • Ford Buffs Taurus Image As '10 Model Launches

    The media plan includes Ford's highest-ever percentage of digital, experiential and lifestyle events for a product launch. "It is also a first for an ... Read the whole story

  • Sunny D Brings Peel 'n Taste To The Grocery

    The company is touting SunnyD Smoothies as a way to get people their righteous dose of calcium and vitamin D. The line extension launched ... Read the whole story

  • Does Meaning Of 'Comfort Foods' Vary By Age?

    A national online survey found that sweets dominate category choices regardless of age. Nearly half (46%) of men and women across the Boomer, Gen ... Read the whole story

  • Time To Focus On Gen X's Insurance Needs

    Members of Generation X are starting to see the value of insurance, and are interested in the product. According to Mintel, 63% of Gen ... Read the whole story