Marketing Daily
Tuesday, August 4, 2009
  • AUTOMOTIVE
    'Clunkers' Drive Car Sales, Especially At Ford
    by Karl Greenberg

    The company says 1 million consumers visited www.LetFordRecycleYourRide.com. The only other company that seems to have done as well on a percentage basis was … Read the whole story

  • COMMENTARY
    Outranking The Competition
    by Suzy Sandberg

    Here are solutions to five questions that can help you create efficiencies, improve spend and gain the upper hand with your SEM efforts. Read the whole story

  • HOSPITALITY
    Hotel Guests Happier This Year Than Last
    by Karl Greenberg

    J.D. Power and Associates ranks hotels in its guest satisfaction survey. Says Michael Drago, "If we were to put all of them together [regardless … Read the whole story

  • COMMENTARY
    How Two Reputations Suffer From Over-Inflation
    by Michael Nathanson

    Like air from a puncture, their brand credibility and integrity is leaking and in my view, is now looking pretty flat. Read the whole story

  • RETAIL
    Lane Bryant Launches Plus-Sized Social Community
    by Sarah Mahoney

    "We're hoping to provide a forum for women who are interested in fashion, who happen to be size 14 and above," Jay Dunn, VP/marketing, … Read the whole story

  • RESEARCH
    Social Media Changing Customer Expectations
    by Karlene Lukovitz

    Incumbent communications providers are struggling to adapt to increased innovation, growing price pressures and heightened competition from new and adjacent market entrants, and to … Read the whole story

  • TECHNOLOGY
    Google Takes Silent Jab At Microsoft In Billboard Ads
    by Laurie Sullivan

    Google took online marketing to billboards Monday, launching an advertising campaign to promote its enterprise productivity suite of apps. Giant billboards will run in … Read the whole story