MediaPost Publications - Marketing Daily 08/05/2009

AUTOMOTIVE
Kia Offers Up Hamsters In Facebook App
by Tanya Gazdik
"Strategically, this effort is about quality of interaction, not broad reach -- that's what TV and portal ads are for," Dave Schoonover, Kia Motors … Read the whole story
Who Has A 401(k)?
by
Top 10 DMAs in which live adults who have a 401(k) in their household: 1 Salt Lake City 2 Minneapolis/ St. Paul 3 Des … Read the whole story

COMMENTARY
How To Catch A Man
by Carol Davies
Since guys don't look to other guys for advice about new products, marketers need to turn to the grooming experts men do trust -- … Read the whole story
TECHNOLOGY
Intel Marries 'Volunteer Computing' To Facebook
by Aaron Baar
The program, which launched this week, capitalizes on times when a PC is not using the full extent of its processor power to run … Read the whole story
AUTOMOTIVE
Honda Connects Fans to Honda Fans On Facebook
by Karl Greenberg
Jenny Howell, Manager of Interactive Marketing, American Honda Motor Co., tells Marketing Daily. "Honda appreciates that there is a world of Honda lovers out … Read the whole story
RETAIL
Michaels Woos Worried Back-To-Schoolers
by Sarah Mahoney
"This has been a big year for do-it-yourself, not just because of the economy but because people want to express themselves by personalizing and … Read the whole story
SPIRITS
Malibu Rum Debuts 'Get Your Island On' Campaign
by Karl Greenberg
The advertising campaign features four 30-second spots in which radio personalities DJ Bernhard and MC Wonder Full broadcast music to the world from the … Read the whole story
RESEARCH
Mass Media Crisis Is Marketers' Crisis, Too
by Karlene Lukovitz
Traditional media companies need to work with advertisers and agencies to develop sustainable, relevant business models, says The Boston Consulting Group. Advertisers need better … Read the whole story