Marketing Daily
Tuesday, August 18, 2009
  • TELECOM
    AT&T Attracts Vans Fans With Mobile
    by Aaron Baar

    The text-messaging program is only one of several marketing elements AT&T has unveiled in its sixth year of sponsorship, however. The company has also … Read the whole story

  • Top 10 Back-To-School Cars
    by

    1 2009 Ford Focus 2 2009 Honda Fit 3 2010 Kia Soul 4 2010 Mazda MAZDA3 5 2009 Nissan Cube 6 2005 Chevrolet Silverado … Read the whole story

  • COMMENTARY
    So Long, American Express
    by Laurie Petersen

    Me: "But why are you doing this if I'm such a great customer?" Joy: "It's basically the same measure all our competitors have taken … Read the whole story

  • FOOD
    Mintel: Sodium Becoming 'The New Trans Fat'
    by Karlene Lukovitz

    Increasing awareness of sodium-associated health risks, as well as growing pressure from government and consumer advocacy groups, are turning sodium into "the new trans … Read the whole story

  • Coke 'Freestyle' Taps Twitter, Facebook, RFID
    by Laurie Sullivan

    The Coca-Cola Company has launched a Twitter and Facebook page to bring awareness to a new soft drink dispenser that relies on radio frequency … Read the whole story

  • RETAIL
    Lowe's Reports Sales Below Expectations
    by Sarah Mahoney

    The good news is that evidence is mounting that the real estate outlook may really be brightening up. The National Association of Home Builders … Read the whole story

  • TELECOM
    AT&T Collaboration Leads To Media Deal
    by Erik Sass

    After an initial successful collaboration for ad campaigns for AT&T and VH1 by Zoom and LocaModa, the latter two have signed a deal to … Read the whole story