Marketing Daily
Monday, August 24, 2009
  • Favre Should Add Extra Bang To Wrangler Effort

    "We didn't know Brett's career plans when shooting the commercials, but we honestly didn't care whether he played or not," says Jenni Broyles, senior … Read the whole story

  • Guys Will be Guys ... Of All Kinds!

    Today's men exact a new marketing balancing act. Read the whole story

  • Smartphone Sales Inching Up On Feature Phones

    Overall, handset sales volume increased 14% during the second quarter of 2009, compared with the same period a year ago, and sales revenue increased … Read the whole story

  • In Tough Times, Big Ideas Become Even Bigger

    If you've got some leadership nerve, and can muster a few good ideas, then hard times can be the right time. Read the whole story

  • Toys'R'Us Puts Whoopi On Toy Guide Cover

    The guide will be promoted to in-store customers via poster displays, said Adrienne Giordano, a Toys"R"Us spokesperson. "Additionally, the guide will be featured in … Read the whole story

  • What Makes Functional Foods Click?

    Products with an immediate, obvious effect, like an energy boost, are more successful -- at least in the short term -- than those that … Read the whole story

  • 'No Shirt, No Shoes' Singer Launches Clothing Line

    The official kick-off for the line happens Sept. 1, when the country legend will perform an invitation-only concert at the Hard Rock Hotel in … Read the whole story