Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers customize the car. The customizer lets as many … Read the whole story

Each week, Experian Simmons will update Marketing Daily readers on the latest in consumer trends. For more information, click on the chart. Read the whole story

Moreover, premium consumers who are significantly -- rather than just somewhat -- worse off drive this pattern. One third of those significantly worse off … Read the whole story

"We feel like we need to continue to be aggressive," Al Johnson, Aflac vice president of advertising, tells Marketing Daily regarding the record number … Read the whole story

Alex Rampell, CEO of TrialPay, an e-commerce solutions company based in Mountain View, Calif., says most marketers are playing the online coupon game all … Read the whole story

The programs, which include everything from basketball-development in the Philippines to basketball-experience tours in places like China and Western Europe, also bring in over … Read the whole story