Marketing Daily
Tuesday, September 8, 2009
  • Del Monte To Hike Marketing Spend By 40%+

    Increasing marketing investment to drive sales of Del Monte's core brands and higher-margin businesses is a key component of the company's accelerated growth plan. ... Read the whole story

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  • How To Host Successful Inter-Agency Brainstorms

    We all have been in the meeting with high expectations for a BIG IDEA yet nobody knows what that means. Here's how to get ... Read the whole story

  • Re-Ups With ESPN 'College Football'

    Carolyn Crafts,'s VP of marketing, says the company's TV buy is across the sports network. "We have a comprehensive buy on ESPN and ... Read the whole story

  • Kmart, Nickelodeon Partner For 'Be A Schoolebrity'

    Seventeen-year-old actress and singer Jennette McCurdy is the celebrity behind the retailer's "Be a Schoolebrity" back-to-school sweepstakes. McCurdy will surprise the grand-prize winner at ... Read the whole story

  • Survey Finds Fewer On Roads Over Weekend

    IBM's "Commuter Pain" survey finds the decision to drive less over the weekend will have a major economic impact, as the reported destinations of ... Read the whole story

  • Top Consumer Trends: Trust, Control, ... Playfulness?

    When market researcher Mintel released its list of leading consumer prognostication late last year, it knew that financial worries would drag consumers' emotions down ... Read the whole story