Kmart, Nickelodeon Partner For 'Be A Schoolebrity'


Kmart has revealed that 17-year-old actress and singer Jennette McCurdy is the celebrity behind the retailer's "Be a Schoolebrity" back-to-school sweepstakes.

McCurdy will surprise the grand-prize winner at school and then accompany him or her on the ultimate Kmart shopping spree. Mail-in entry forms were available through Kmart stores or online at

Since 2007, McCurdy has starred on the top-rated Nickelodeon television show "iCarly." McCurdy plays Sam Plunkett, Carly's best friend. McCurdy has also guest starred on "Malcolm in the Middle," "Zoey 101," "Will & Grace," "Law & Order: Special Victims Unit" and "True Jackson, VP." p> Through Sept. 7, tweens and teens between the ages of 8 and 14 could enter for a chance to win a visit at their school from McCurdy, who will take them on a back-to-school shopping spree. The grand-prize winner will also receive a trip for four to Los Angeles, including a tour of Nick on Sunset studios.



The Schoolebrity Web site features online Mashup games, a Mix and Mash Dress-up Avatar, and the latest back-to-school looks at the Wowdrobe page. Tweens can share the latest styles from Kmart and the games with their friends at McCurdy will also be tweeting about the Kmart "Be a Schoolebrity" sweepstakes. Tweens can follow her on Twitter at @jennettemccurdy.

"Kmart is thrilled to reveal Jennette McCurdy as the celebrity behind our 'Be a Schoolebrity' sweepstakes," says Mark Snyder, vice president, chief marketing officer, Kmart, Hoffman Estates, Ill., in a statement. "We want every student to start the year off with the best fashions and supplies that they need. This sweepstakes give us the chance to engage teens with our brand, while adding a little bit of fun to the start of a new school year."


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