MediaPost Publications - Marketing Daily 09/14/2009

TELECOM
AT&T IPhone Data Woes Depress Perception
by Aaron Baar
Some damage control may be in order for AT&T [such as] putting together a plan to tell the public how they're going to address … Read the whole story
Who's Buying Cotton Swabs?
by
Top 10 DMAs in which adults reside who used cotton swabs in the last six months: 1 Lexington, Ky. 2 Knoxville, Tenn. 3 Chattanooga, … Read the whole story

COMMENTARY
5 New Ways To Look At Shoppers
by Anne Marie Kelly
Just as you can't judge a book by its cover, targeting consumers using simple demographics is a near-blind exercise. Read the whole story
RESEARCH
New Initiative Streamlines Research, Helps Charities
by Karlene Lukovitz
"Pause to Support a Cause" is creating a global opt-in research panel comprised of millions of consumers willing to provide detailed profiles and take … Read the whole story
RETAIL
Sears, Panasonic Woo Football Fans
by Sarah Mahoney
The tour is the latest twist on Sears' Blue Electronics Crew marketing effort, positioning its associates as experts in helping consumers find the right … Read the whole story
RETAIL
Sporting Goods Group Dissects Team Sports
by Karl Greenberg
The Sporting Goods Manufacturers Association found more complex reasons for a decline in team sports participation than proliferation of digital competition. Its report blames … Read the whole story
FINANCIAL SERVICES
Insurance Firm Launches Multifaceted Campaign
by Tanya Gazdik
American Family Insurance is partnering with NBC Universal, MSN and CBS Radio for a new marketing campaign launching Sept. 15. Included is an original … Read the whole story
BEVERAGES
First U.S. Effort To Raise A Glass To Rhone Wine
by Karl Greenberg
Jon Frederickson, principal of Woodside, Calif.-based Gomberg Frederickson and Associates, says a major issue for Rhone wines is that they are a luxury item … Read the whole story