Marketing Daily
Tuesday, September 15, 2009
  • RETAIL
    Timberland Launches TV Ads, Mobile Apps
    by Tanya Gazdik

    The global campaign includes mobile iPhone and BlackBerry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse … Read the whole story

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  • COMMENTARY
    Screw Scale
    by Mickey Lonchar

    Whereas 1,000,000 used to equal 10,000, now 1,000 does. As long as they're the right 1,000. Here's how to tell. Read the whole story

  • AUTOMOTIVE
    Ford Beefs Up Marketing For '10 Taurus
    by Karl Greenberg

    Lew Echlin, car marketing communications manager for Ford, says that while the F-150 has been featured in NFL ad pods since 2003, this year … Read the whole story

  • COMMENTARY
    What Would Don Draper Do?
    by Paul LaRosa

    With my new book, "Seven Days of Rage," coming out today, the same day as Dan Brown's follow-up to The DaVinci Code, I knew … Read the whole story

  • FOOD
    Sara Lee Deli Online Videos Target Moms
    by Karlene Lukovitz

    The brand worked with Second City Communications, the business services arm of Second City Theater, to produce "confessional" webcam videos showing "Mama Sagas" from … Read the whole story

  • TECHNOLOGY
    2K Sports' 'Hockey Moms' Plays Center Ice
    by Aaron Baar

    The campaign for the game -- the only pro hockey simulation for the Wii system -- launches with a 30-second television spot, in which … Read the whole story

  • AUTOMOTIVE
    BMW Upgrades Site To Web/TV Platform
    by Karl Greenberg

    Per BMW, the site allows content to be uploaded to a video library from any country. It will also have high-definition videos with embedded … Read the whole story