MOBILE
by Aaron Baar
The key for marketers looking to exploit the mobile Internet space, says Chitika's Daniel Ruby, will be timing. "Going forward, you have to have … Read the whole story
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Top 10 DMAs in which adults reside who used soy sauce in the last six months: 1 Seattle/ Tacoma 2 San Diego, Calif. 3 … Read the whole story
COMMENTARY
by Vanessa Horwell
It's time for us to gain more respect in what we do, by communicating exactly what it is that we do. Read the whole story
SPIRITS
by Karlene Lukovitz
The $15 million campaign, being aired on ESPN, Comedy Central and other cable channels, is the latest aggressive marketing volley from Proximo Spirits, Inc. … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
American Express is offering cardmembers exclusive experiences during New York's Fashion Week, including an exclusive showing by designer Phillip Lim on Sept. 17. The … Read the whole story
PACKAGED GOODS
by Karl Greenberg
A spokesperson for The Home Depot says this is the first time the company has partnered with Martha Stewart, and that, while it is … Read the whole story
RETAIL
by Sarah Mahoney
For marketers, following your nose during recessions isn't easy. Sure, there are all kinds of action in the celebrity-scent business, with Beyonce Knowles and … Read the whole story
RESEARCH
by Karl Greenberg
An inaugural study by the Association of National Advertisers (ANA) suggests that a successful marriage between marketer and agency has at least one thing … Read the whole story