Marketing Daily
Thursday, September 17, 2009
  • Wal-Mart Takes Mail-In Rx Program Nationwide

    This latest move solidifies Wal-Mart's position as an industry game-changer. "Until 2006, pharmacies didn't compete on price. Now, it's making these prescriptions available beyond ... Read the whole story

  • Who's Buying Honey?

    Top 10 DMAs in which live adults who used honey in the last six months: 1 Colorado Springs/ Pueblo, Colo. 2 Denver 3 Salt ... Read the whole story

  • SIGG Scandal Proves Consumers Own Brand

    The biggest lesson here is that the green movement owns what it means to be green. Read the whole story

  • Norton Symantec Effort Leverages Empowerment

    The company is promoting the new global effort with events in New York, London and Japan. "We created a physical version of what people ... Read the whole story

  • B.F. Goodrich Puts Consumers In Driver's Seat

    To promote the site, the company has launched a "Nation of GO" road show that will travel the country and upload content along the ... Read the whole story

  • Cascadian Farm Promo Supports N.Y. Parks

    The General Mills company is also sponsoring a new featured trails guide with 10 suggested hikes around the state and useful information, such as ... Read the whole story

  • Elsie The Cow Parties With Selena Gomez

    The event is designed to tie in with a Gomez record launch. Consumers who purchase specially marked gallons of Borden Milk through Sept. 18 ... Read the whole story

  • Kia Adds Awards Sponsorship To WNBA Deal

    The Kia brand will be part of the formal award presentations and will also figure prominently in the awards coverage on WNBA.com. The recipients ... Read the whole story