Marketing Daily
Thursday, September 17, 2009
  • Wal-Mart Takes Mail-In Rx Program Nationwide

    This latest move solidifies Wal-Mart's position as an industry game-changer. "Until 2006, pharmacies didn't compete on price. Now, it's making these prescriptions available beyond … Read the whole story

  • Who's Buying Honey?

    Top 10 DMAs in which live adults who used honey in the last six months: 1 Colorado Springs/ Pueblo, Colo. 2 Denver 3 Salt … Read the whole story

  • SIGG Scandal Proves Consumers Own Brand

    The biggest lesson here is that the green movement owns what it means to be green. Read the whole story

  • Norton Symantec Effort Leverages Empowerment

    The company is promoting the new global effort with events in New York, London and Japan. "We created a physical version of what people … Read the whole story

  • B.F. Goodrich Puts Consumers In Driver's Seat

    To promote the site, the company has launched a "Nation of GO" road show that will travel the country and upload content along the … Read the whole story

  • Cascadian Farm Promo Supports N.Y. Parks

    The General Mills company is also sponsoring a new featured trails guide with 10 suggested hikes around the state and useful information, such as … Read the whole story

  • Elsie The Cow Parties With Selena Gomez

    The event is designed to tie in with a Gomez record launch. Consumers who purchase specially marked gallons of Borden Milk through Sept. 18 … Read the whole story

  • Kia Adds Awards Sponsorship To WNBA Deal

    The Kia brand will be part of the formal award presentations and will also figure prominently in the awards coverage on The recipients … Read the whole story