Marketing Daily
Friday, September 18, 2009
  • SPIRITS
    Jack Daniel's 'Toast' Application Going Strong
    by Karlene Lukovitz

    Wanting to promote the September birthday of Jack Daniel's creator Jasper Newton "Jack" Daniel (born in September 1850, though no one knows the exact … Read the whole story

  • Top 10 Best Global Brands
    by

    1 Coca-Cola 2 IBM 3 Microsoft 4 GE 5 Nokia 6 McDonald's 7 Google 8 Toyota 9 Intel 10 Disney Source: Interbrand Read the whole story

  • COMMENTARY
    Do Age And Gender Matter?
    by Rachel Glickman

    Successful marketers embrace the diversity of potential customers based on what they tell us through their behavior, interests and actions. Read the whole story

  • ELECTRONICS
    Siemens Works To Build Awareness In U.S.
    by Karl Greenberg

    The print, online, TV, out-of-home and radio ads are intended to show that Siemens has a major role in the U.S. energy, industry and … Read the whole story

  • RESEARCH
    Interbrand: Trust, Familiarity Drive Brand Equity
    by Karl Greenberg

    "It's very well when the tide is coming in and all brand values go up, but when the tide goes out and there's a … Read the whole story

  • MOBILE
    Report: Mobile Web Sites Are Not Improving
    by Aaron Baar

    According to Yankee Group, 31% of phone-owning customers are using their phones to access the Web at least once a month. However, in its … Read the whole story

  • FINANCIAL SERVICES
    Esurance Launches 90-Second Bollywood Spot
    by Tanya Gazdik

    "IFC was appealing to us from the get-go in relation to this Bollywood sponsorship," Esurance's Melissa Chapman tells Marketing Daily. "Since IFC does not … Read the whole story

  • TELECOM
    AT&T, Verizon Tout Telco TV Growth
    by David Goetzl

    AT&T has said it expects availability of its telco TV offering to reach 30 million homes over the next several years. CEO Randall Stephenson … Read the whole story