Marketing Daily
Monday, September 21, 2009
  • Q&A: CMO, Americas of Intercontinental Hotels Group

    Holiday Inn has been spending the last few months reinventing its hotels. The program is part of a global re-branding and expansion that includes ... Read the whole story

  • Who's Buying Yogurt?

    Top 10 DMAs in which reside adults who used yogurt in the last six months: 1 Seattle/ Tacoma 2 Philadelphia 3 Salt Lake City ... Read the whole story

  • Can America Get Its Money Back, Please?

    GM was never very good at branding, and still fails to present its cars in any context that is meaningful to consumers. Read the whole story

  • Online: Separating The Women From The Moms

    "But just how different moms are from single women surprised us a bit," says Prospectiv's Jere Doyle. "Moms are looking for coupons much more ... Read the whole story

  • Do Latest Carl's/Hardee's Efforts Hit The Mark?

    The latest campaigns from Carl's Jr. and Hardee's -- in response to McDonald's July introduction of its Angus Third Pounder burger -- seem to ... Read the whole story

  • Boxing Ref Cortez Helps Fight Prostate Cancer

    Joe Cortez, who was diagnosed with the disease in 2006, and had a nerve-sparing prostatectomy, is one of a handful of athletes and sports ... Read the whole story

  • Ford Readies C-Max To Fill 'White Space'

    The car, a mix of wagon and minivan qualities, has as its closest competitive vehicle the Mazda5, which is a bit more minivan-like, but ... Read the whole story

  • CEA Forecasts Soft Holiday Sales Season

    Home information technologies, television displays, electronic gaming and portable communications will account for about two-thirds of overall CE revenue during the year, with only ... Read the whole story