BRAND MARKETING
by Karlene Lukovitz
Butterfinger continues to reveal components of its comedy-focused marketing plan. In the latest development, the brand has announced a new spokesperson: actor, producer, director … Read the whole story
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Top 10 DMAs in which adults live who used nutrition/energy bars in the last six months: 1 Seattle/ Tacoma 2 San Francisco/ Oakland/ San … Read the whole story
COMMENTARY
by Randy Spurrier
How to easily and cost-effectively create relevant video clips for use in direct marketing campaigns . Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I'm in a theatre watching a movie in which my friend figures as a kind of bit player. But in the movie, my friend … Read the whole story
TOURISM
by Tanya Gazdik
Norwegian Cruise Lines is rolling out a new campaign for the launch of its newest and largest ship, the Norwegian Epic. The target is … Read the whole story
RESTAURANTS
by Nina Lentini
The contest was part of Dunkin's integrated effort to "rekindle America's love of classic Dunkin' Donuts," brand marketing officer Frances Allen said, adding that … Read the whole story
RETAIL
by Sarah Mahoney
After three years of steady sales declines, Lowe's now believes it will see an increase, with sales estimated to climb 3% or so in … Read the whole story
BRAND MARKETING
by Aaron Baar
Tennis star Serena Williams will begin appearing in advertisements touting Procter & Gamble's Tampax brand in a print advertising campaign. In keeping with the … Read the whole story