HOSPITALITY"We shot all three in one day for $150,000" said Hyatt's Amy Curtis-McIntyre. The effort garnered one billion media impressions across online, print and … Read the whole story
Top 10 DMAs in which reside adults who purchased medication to quit smoking in the past year: 1 Minneapolis/ St. Paul 2 Des Moines/ … Read the whole story
- COMMENTARY
Accumulation is being overridden by authenticity and the quest for meaning. The quest for more of "me," that is a necessary luxury. Read the whole story
RESTAURANTSThe private-sector campaign, which raises awareness, volunteerism and funds for the United Nations' World Food Programme and spans 110 countries, kicked off Sept. 24 … Read the whole story
RETAILJC Penney stores will offer eligible fans the opportunity to enter a text-and-win sweepstakes, which includes such prizes as a round of golf with … Read the whole story
TELECOM"The service providers are doing a great job in promoting the value of smartphones and tapping into that interest and need by consumers," says … Read the whole story
STRATEGYAgency honcho Jeff Goodby argues that only a fraction of marketers are willing to face the implications of digital media, and most don't fully … Read the whole story
RETAILJC Penney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from their phones at checkout. … Read the whole story
