Marketing Daily
Friday, September 25, 2009
  • Hyatt, BBDO Execs Dish On Creative Switcheroo

    "We shot all three in one day for $150,000" said Hyatt's Amy Curtis-McIntyre. The effort garnered one billion media impressions across online, print and ... Read the whole story

  • Who's Trying To Quit Smoking?

    Top 10 DMAs in which reside adults who purchased medication to quit smoking in the past year: 1 Minneapolis/ St. Paul 2 Des Moines/ ... Read the whole story

  • Frugality, Authenticity ... And Luxury

    Accumulation is being overridden by authenticity and the quest for meaning. The quest for more of "me," that is a necessary luxury. Read the whole story

  • Aguilera Teams With Yum For World Hunger Relief

    The private-sector campaign, which raises awareness, volunteerism and funds for the United Nations' World Food Programme and spans 110 countries, kicked off Sept. 24 ... Read the whole story

  • JC Penney, Van Heusen Pair For NFL Hall Of Fame

    JC Penney stores will offer eligible fans the opportunity to enter a text-and-win sweepstakes, which includes such prizes as a round of golf with ... Read the whole story

  • Survey: Mobile Carriers Drop The Retail Ball

    "The service providers are doing a great job in promoting the value of smartphones and tapping into that interest and need by consumers," says ... Read the whole story

  • Goodby: Forget :30 Spots, Write It On The House

    Agency honcho Jeff Goodby argues that only a fraction of marketers are willing to face the implications of digital media, and most don't fully ... Read the whole story

  • JC Penney Tests Scannable Mobile Coupons

    JC Penney has begun testing a new system at Houston area stores that lets customers scan mobile coupons directly from their phones at checkout. ... Read the whole story