The campaign aims to convey that Legal "is in the fish business -- we control our sourcing, so we know exactly when and how … Read the whole story

Matt Cowan, VP of advertising and marketing at the New York company, tells Marketing Daily that the promotional deal is an effort to reach … Read the whole story

In 1932, Omega says it became the first company to be trusted with timekeeping, and relied on 30 chronograph watches. At last year's games … Read the whole story

A study, the latest in ongoing research from the Luxury Institute, surveyed men and women with more than $150,000 in annual income, and reports … Read the whole story

"Our objective was to fundamentally improve the customer's experience," the company's Monica Luechtefeld tells Marketing Daily. "We wanted to make it faster, simpler and … Read the whole story

Stephen Berkov, Edmunds.com senior marketing analyst, says "October should be a fresh start for the industry," adding that the industry is at a nexus … Read the whole story

The telecommunications company over the weekend aired an NFL-themed spot depicting people wearing different NFL jerseys and using their phones in a multitude of … Read the whole story