Marketing Daily
Monday, September 28, 2009
  • Legal Sea Foods Stirs The Pot (Again)

    The campaign aims to convey that Legal "is in the fish business -- we control our sourcing, so we know exactly when and how ... Read the whole story

  • Who's Going To Switch Carriers?

    Top 10 DMAs in which reside cell phone subscribers who plan to switch carriers in the next year: 1 Miami/ Ft. Lauderdale 2 El ... Read the whole story

  • Capture The Elusive Tween Market

    Tweens can engage in a conversation, have one eye on the TV, or their ears plugged into their favorite tunes on the iPod as ... Read the whole story

  • Everlast Reaches Deal With 24 Hour Fitness

    Matt Cowan, VP of advertising and marketing at the New York company, tells Marketing Daily that the promotional deal is an effort to reach ... Read the whole story

  • Omega Remains As Official Olympic Timekeeper

    In 1932, Omega says it became the first company to be trusted with timekeeping, and relied on 30 chronograph watches. At last year's games ... Read the whole story

  • Luxury Discounts Are Double-Edged Dagger

    A study, the latest in ongoing research from the Luxury Institute, surveyed men and women with more than $150,000 in annual income, and reports ... Read the whole story

  • New Office Depot Web Site Boosts Sales

    "Our objective was to fundamentally improve the customer's experience," the company's Monica Luechtefeld tells Marketing Daily. "We wanted to make it faster, simpler and ... Read the whole story

  • Analysts: 'Volatility Giving Way To Stability'

    Stephen Berkov, Edmunds.com senior marketing analyst, says "October should be a fresh start for the industry," adding that the industry is at a nexus ... Read the whole story

  • Sprint Spots Focus On Bubble Breaking

    The telecommunications company over the weekend aired an NFL-themed spot depicting people wearing different NFL jerseys and using their phones in a multitude of ... Read the whole story