Marketing Daily
Monday, October 5, 2009
  • AUTOMOTIVE
    Subaru, MTVN Effort Aligns Legacy With Legacy
    by Karl Greenberg

    "We were developing themed programming around gay history, and we believed picking people who have built a legacy in the gay community is something … Read the whole story

  • Who's Drinking Bourbon?
    by

    Top 10 DMAs in which adults reside who drank bourbon in the past month: 1 Louisville, Ky. 2 Cincinnati, Ohio 3 Richmond/ Petersburg, Va. … Read the whole story

  • COMMENTARY
    Damning With Faint Praise
    by Jim Lucas

    With holiday season just around the corner (seemingly three minutes after Halloween), what's the prognosis? Read the whole story

  • RETAIL
    Fragrance Foundation Launches 'One Drop' Ads
    by Sarah Mahoney

    "Our goal was to get people to refocus on the juice," Stephen Niedzwiecki, owner and creative director of Yard, the New York ad agency … Read the whole story

  • MOBILE
    Targeting Working Moms? Catch 'Em On The Run
    by Aaron Baar

    "The cell phone device is used more than just talking -- she uses it extensively, whether it's downloading coupons, looking up movies online or … Read the whole story

  • FINANCIAL SERVICES
    Insurance Cos. Top Sportscasts Ad Spenders
    by David Goetzl

    As troubled businesses cut spending in sportscasts, Nielsen data show that wealthy insurance companies helped offset some of the drop-off over the first half … Read the whole story

  • AUTOMOTIVE
    Saturn Leaves GM's Orbit; Gravity Will Be Missed
    by Karl Greenberg

    "Saturn is the only Detroit brand in the study that consumers didn't see as competing with other Detroit brands," says Pointlogic's Peter Kloprogge. It … Read the whole story