Marketing Daily
Tuesday, October 6, 2009
  • FTC Plans Effort To Educate Kids About Advertising

    "The distinction between ads and other content is often blurred to the point that even older kids may not get when they are being … Read the whole story

  • Top 10 Nation Brands

    20092008 1 United StatesGermany 2 France France 3 Germany United Kingdom 4 United Kingdom Canada 5 Japan Japan 6 Italy Italy 7 Canada United … Read the whole story

  • The Half-Life Of A Tweet

    Marketers who succeed with social media don't just think about what to say, but where to say what. Read the whole story

  • F&B's, Retailers Lead New Anti-Obesity Coalition

    An unprecedented coalition of more than 40 retailers, food and beverage manufacturers, non-governmental organizations and educators have committed to a national, multi-year effort to … Read the whole story

  • Icebreaker Promo Ties In To N.Y. Marathon

    Through the promotion (at Paragon Sports in Union Square), marathoners and aspiring marathoners can have a t-shirt made from synthetic materials turned into a … Read the whole story

  • FTC Clamps Down On Ad Testimonials

    Mary Engle, associate director of ad practices at the commission, speaking at the NAD Annual Conference in New York on Monday, said that while … Read the whole story

  • Kobe Bryant Stars In 2K Sports' Campaign

    The campaign targets a youth audience and takes the position that "it is far more effective to provoke than sell," says 72andSunny Partner and … Read the whole story

  • Levi's Launches Scavenger Hunts, Live Theater

    "We are always trying to reach consumers in the spaces that they live, and in this case, invite them to engage actively as well," … Read the whole story